blog post module 2
Module Name : Tourism Product Management and Industry Analysis Module Code : BTM4TPM Assignment Type : Blog Report Student Name : Daniel Kalov Student ID : G227273 Submission Date : [Insert Submission Date, e.g., December 1, 2025] Contents Screenshot of Blog's Homepage: "The Digital Traveller: How Technology Shapes Customer Experience in Tourism" . 4 Chapter 1: Introduction . 5 1.1 Digital Transformation in Tourism .. 5 1.2 Overview of Selected Organisations . 6 Accor Hotels: 6 Ryanair: 7 1.3 Aims and Objectives . 8 Chapter 2: Key Digital Innovations . 10 2.1 Digital Tools Used by Accor Hotels and Ryanair . 10 2.2 Impact on Service Delivery: Customer Service, Engagement, and Efficiency . 11 Chapter 3: Stakeholders and Digitalisation . 13 3.1 Customers and Digital Transformation: How Technology Has Reshaped Customer Communication and Engagement . 13 Personalization . 13 Convenience . 13 3.2 Employees and Digital T...